> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trymeridian.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Compare visibility over time, see who wins, and what prompts/topics drive their wins.

## What this is

A competitor comparison view with:

* Visibility trend chart

* Add competitor control

* Table showing top prompts/topics and competitor visibility/prominence

## Why it matters

* AI answers are comparative by default (“best X” lists).

* Competitors win because they’re cited, trusted, and structured better for retrieval.

* This page turns “they’re beating us” into “they win on these prompts/topics.”

## Where to find it

**Analytics → Prompt Analytics → Competitors**

## How it works

* Meridian calculates competitor visibility across your tracked prompts.

* The chart shows trends over time.

* The table surfaces each competitor’s top-performing prompt/topic.

<img src="https://mintlify.s3.us-west-1.amazonaws.com/meridian-25fd9b88/analytics/prompt-analytics/SCREENSHOT_COMPETITORS_TAB" alt="Competitors tab with visibility trend and competitor table" />

Caption: Competitors shows who’s winning and the prompts/topics driving the win.

## How to use it

1. Set timeframe and filters.

2. Hover the chart to see competitor visibility values by date.

3. Click **Add competitor** to update your competitor set.

4. Use the table to identify:

   * Competitors with highest visibility

   * Their “Top prompt” and “Top topic”

5. Turn top prompts/topics into:

   * New prompt coverage

   * Content briefs (Opportunities/Content)

   * Off-page outreach targets (Citations)

## How to interpret results

* If a competitor’s visibility rises steadily → they likely published or earned citations → inspect citations drivers and mirror structure.

* If you win some prompts but lose the topic overall → your coverage is narrow → expand content cluster.

* If competitors win primarily on “comparison” prompts → build comparison pages and structured lists.

* If prominence is worse for you even when mentioned → their content is preferred → improve clarity, proof, and citations.

* If a competitor dominates one platform → optimize toward that platform’s citation sources.

## Common questions / troubleshooting

* “Why don’t I see a competitor?” → add them via **Add competitor**.

* “Why is my brand in the competitor table?” → you’re included as “You” for reference.

## Related docs

* [Prompts](/analytics/prompt-analytics/prompts)

* [Analyze prompts](/analytics/prompt-analytics/analyze)

* [Citations](/analytics/prompt-analytics/citations)

* [Off-page](/action/off-page)